The platform is rolling out a new feature that permits them to cut down on the amount of AI-made videos appearing in their timelines. This step comes as the service revealed that it presently contains in excess of 1 bn AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the following weeks before a global rollout. This development comes amid a increase in AI content, fueled by recent AI video creators.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the quickest rising channels on another major platform exclusively feature content made by AI. A significant portion of this material is deemed low-quality AI content, a term for poor-quality, bulk-generated content that is typically nonsensical or surreal.
Based on user feedback that a lot of users like content made with AI tools, including computer-generated images to science explainers, and we aim to give people the option to increase or decrease of that, according to their own choices,” said a platform representative.
Scale of AI Content
The platform announced that there are currently over a billion videos on its service identified as AI-generated. Collectively, over 100 million videos are submitted to the service every day, making clips made by AI a minor portion of its complete catalog.
Customizing Your Feed
Members will be in a position to limit or boost the level of AI content they view by accessing the “manage topic” setting in the platform and selecting AI-made media. Other topics that can already be modified under the filter include politics, style, beauty, and dance.
AI Disclosure Rules
TikTok’s policies require content makers to label lifelike AI-generated content, and it forbids dangerous deepfakes of well-known individuals or crisis events. Any authentic-looking AI video that is unmarked can be taken down under its community policies.
Furthermore, the platform will from now on attach an artificially created tag to content produced via its built-in AI features, or detected by an industry-wide initiative for identifying artificial media. This action is intended to stop users from trying to circumvent the labeling process.
Educational Initiatives
TikTok is furthermore launching a $2m educational fund for experts and institutions to produce informative material about using AI responsibly. This initiative will benefit non-profit groups focused on training programming and robotics.
Moderation Strategy
TikTok has justified its content review process, following controversy over plans to lay off numerous safety staff in the United Kingdom. TikTok is planning to cut 439 jobs in its content moderation team in London, with labor groups and internet security professionals voicing alarm that people are being substituted by automated systems.
A senior executive clarified that staff-based oversight would still have a role, but AI can shield workers by removing the most distressing content before it gets reviewed by staff. TikTok stated a notable drop in disturbing and violent content seen by safety staff over the last 12 months due to intervention by its AI tools.
It is vital to balance humans and technology to ensure user safety,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s very important to reduce exposure to dangerous material as quickly as possible, which is why a extensive automated help is making a difference process content quickly.”
